4 BATTERY PARK AVENUE
ASHEVILLE N . CAROLINA
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11-6 MON-SAT / 11-5 SUN

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f r o c k is the same but not the same

posted:August 24, 2016

So, the last couple of months have seen big changes at f r o c k.  Jen is now learning her dad's construction business and also planning to begin using the beautiful "Family Farm at Ox Creek" sometime next year as an event and retreat center.  She was an amazing cohort in crime and I will miss her so much.  She will still work once in awhile, but it has left a huge place for me to fill as owner, manager, buyer, sales clerk, accountant, maintainance person, cleaning lady and merchandiser of all the new things that arrive weekly.  I'm fortunate to have my friend Donna helping on Sundays and my younger daughter, Laura, covering Mondays.  I don't know what I would do without them.

I just got back from a solo buying trip to Vegas, after a buying trip to the huge gift show in Atlanta and that's why things aren't the same here at f r o c k.  I have candles, skincare, journals, totes,
perfume and all kinds of fun new things I found Made in America.  In Vegas, I discovered about a
dozen new lines that will take the store in a new direction in addition to remaining true to our tees
and jeans sensibility.  New lines are on the website, but a few I am most excited about are
Indigenous, Errant, European Culture, Joah Brown, and AvantgarDenim.  We will have
more unique styles to bring to Asheville, where we can always use a new boutique experience.  
I hope you will come in and see me soon!  Betsy
 
 


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